The same restraint that runs through the digital brand, translated onto fabric and paper — one mark, placed the same way everywhere it appears.
Apparel
T-shirt — front
Embroidered left chest, 3cm
T-shirt — back
Printed centre-back, 9cm
Oxford shirt
Embroidered left chest, 2.5cm
Gilet
Embroidered patch, zip pull in signal blue
Jacket
Embroidered chest, ribbed cuffs & hem
Cap
Embroidered front panel, 4cm
Tote bag
Printed centred, 8cm, natural canvas
Polo shirt
Embroidered left chest, 3cm
Stationery
Business card — front
Matte black, single foil mark
Business card — back
Mark centred, url in signal blue
Notebook — front
Debossed mark, bottom corner
Notebook — back
Elastic closure in signal blue
Pen
Matte black, signal-blue clip
How the mark travels
Placement
Left chest on structured garments; centre-back only on the tee, where there's room for it to breathe.
Technique
Embroidery on woven and knitwear; print only where embroidery would distort the fabric, like a tote or a tee back.
Colour
Tonal black on light fabric, white on dark. The signal blue is reserved for one small hardware detail — a zip pull, a pen clip, an elastic band — never the mark itself.
Scale
Chest marks stay between 2.5–4cm. Nothing on a garment is louder than the wordmark on the homepage.