Legal

Privacy Policy

Last updated: [date] — draft, pending legal review

The Digital Option ("we", "us") takes the privacy of anyone who visits this website or gets in touch with us seriously. This policy explains what personal data we collect, why, and what rights you have over it.

Who we are

This website is operated by Digital Option Ltd, trading as The Digital Option, registered in England and Wales, company no. 17367279, of 66 Paul St, London EC2A 4NA. We also operate from an office in Ibiza, Spain. For the purposes of UK data protection law, Digital Option Ltd is the data controller for information collected through this site.

What we collect

We don't currently collect payment information, account logins, or any special category data (health, biometric, etc.) through this site.

How we use it

We process this data on the basis of your consent (for optional cookies), our legitimate interest in responding to enquiries and running a functioning website, and, occasionally, a legal obligation.

How long we keep it

We keep enquiry correspondence for as long as reasonably necessary to deal with it and for a short period afterwards in case of follow-up, then delete it. Analytics data is retained in line with the retention settings of the analytics tool we use, typically no longer than 14–26 months.

How we share it

We may share your data with:

We do not sell your personal data, and we do not share it with third parties for their own marketing purposes.

International transfers

Some of the tools we use to run this site (such as hosting or analytics providers) may store data outside the UK. Where that happens, we rely on appropriate safeguards, such as the UK's International Data Transfer Addendum or an adequacy decision, to keep your data protected.

Your rights

Under UK GDPR, you have the right to:

To exercise any of these rights, contact us using the details on our Contact page. If you're not satisfied with how we've handled your data, you can complain to the Information Commissioner's Office.

Cookies

This site uses a small number of cookies: essential cookies needed for the site to function, and analytics cookies that help us understand how the site is used. We do not currently use third-party advertising or tracking cookies. You can control cookies through your browser settings; disabling essential cookies may affect how parts of the site work.

Contact us

Questions about this policy or your data can be sent to sj@thedigitaloption.com.

Drafted for The Digital Option's actual footprint rather than copied from anywhere else — but this is not legal advice. Have a solicitor or DPO review this before it goes live, confirm the retention periods against what your actual tools do, and update the “last updated” date once approved.